Brief
As a startup entering a competitive market, there was a great challenge for Tomo Finance to establish a foothold. Strategic branding was needed to open leads to an unknown entity.
Role
Brand/Creative Director, Designer
Approach
Mute the design and messaging. Leading competitors brand identities were tailored towards the target audiences, opting for a less sophisticated approach. We needed to communicate an non-threatening and affordable solution, yet capture trust in a new manner. The solution was to create simple, memorable elements that felt attainable yet polished. Think Target up and up brand.
Result
Direct mailers and marketing data reported the highest engagement rates seen for a new company in the space.
Brief I never demand anything I am not willing to give. It's simple - show genuine care. Synergy and accountability often follow.
Uvé Beauty
Creative Leader and Marketing Strategist with 20+ years of experience transforming stories into revenue. Proven success in leading high-performing teams, driving innovation and delivering measurable business impact. Activate curiosity. Capture trust. Build businesses.