Brief

As a startup entering a competitive market, there was a great challenge for Tomo Finance to establish a foothold. Strategic branding was needed to open leads to an unknown entity.

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Role

Brand/Creative Director, Designer

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Approach

Mute the design and messaging. Leading competitors brand identities were tailored towards the target audiences, opting for a less sophisticated approach. We needed to communicate an non-threatening and affordable solution, yet capture trust in a new manner. The solution was to create simple, memorable elements that felt attainable yet polished. Think Target up and up brand.

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Result

Direct mailers and marketing data reported the highest engagement rates seen for a new company in the space. 

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