Brief I never demand anything I am not willing to give. It's simple - show genuine care. Synergy and accountability often follow.
Uvé Beauty
Creative Leader and Marketing Strategist with 20+ years of experience transforming stories into revenue. Proven success in leading high-performing teams, driving innovation and delivering measurable business impact. Activate curiosity. Capture trust. Build businesses.
Brief
Latham and Watkins brought me in to advance their image and brand towards external markets. LW saw a slowdown in growth in 2015 at 2% (previous year was 14%). LW focused on driving growth through luring top talent, expansion of key practices areas and client service. Communications was a heavy focus to improve brand image, talent acquisition, culture and client confidence.
Results
LW experienced continued revenue growth from 2016 at 2.86B to 7B as of 2024. They have led all global firms in strategic hiring and talent. The total number of attorneys grew at an average of 3% per year since. While it is difficult to quantify my particular contributions, the answer was very simple for me: keep the messaging intelligent while making BIG law "approachable." Looking at the success LW achieved with a continued marketing standard that I helped establish, it was one of the more fulfilling roles in my experience.
Latham and Watkins, LLC
Latham & Watkins is a big 3 global law firm with more than 3,500 lawyers in its offices located in Asia, Europe, the Middle East and the United States. The firm has internationally recognized practices in a wide spectrum of transactional, litigation, corporate and regulatory areas.
