Brief I never demand anything I am not willing to give. It's simple - show genuine care. Synergy and accountability often follow.
Uvé Beauty
Creative Leader and Marketing Strategist with 20+ years of experience transforming stories into revenue. Proven success in leading high-performing teams, driving innovation and delivering measurable business impact. Activate curiosity. Capture trust. Build businesses.
Universal Music Group
Universal Music Group is the world's leading music company, shaping culture through the power of artistry. Producing, distributing and promoting the most critically acclaimed and commercially successful music to delight and entertain fans with artists such as Taylor Swift, Kendrick Lamar, Queen, Ariana Grande, Frank Sinatra and many more.
Brief
Earlier in my career, I was blessed to have worked with Universal Music Group on many different projects. While it was extremely fun and creative, the exposure to accomplished artists and clients (such as Quincy Jones, Ariana Grande, David Grohl, Soundgarden, John Legend, etc.) taught me how to interact, communicate and direct talents of all levels and yes, egos. I must have done something right because they kept hiring me.
Role
Director, Producer, Branding strategy, Editor
Results
My team and I were the go-to crew for many artists on multiple projects. That is because we were able to provide vision, execution and superb client services. While the business impact is difficult to dig up per project, we are confident we did right seeing the trust and repeat work with multiple artists.