Brief I never demand anything I am not willing to give. It's simple - show genuine care. Synergy and accountability often follow.
Uvé Beauty
Creative Leader and Marketing Strategist with 20+ years of experience transforming stories into revenue. Proven success in leading high-performing teams, driving innovation and delivering measurable business impact. Activate curiosity. Capture trust. Build businesses.
Brief
A most unique project under unusual circumstances. It was peak Covid lockdown, when there were only unknowns for businesses. The government PPP loans program was just introduced but it came with many questions all while everyone was in haste.
A close friend from PBOC asked for help with communications. The only problem? Society was on total lockdown and all we had was the two of us and a camera.
Role
Marketing Consultant, Director, Editor
Approach
Create a video (series) for social media and email. Keep it raw and real. Highlight the fact that everyone is affected by the lockdown. Use levity, simple formulations and language for complete clarity and connection.
Result
PBOC was one of the leading lenders for the PPP loans and increased revenue 27.82% from 2020 into 2021. Reviews cite that the video series helped navigate them through the process and towards PBOC. Unexpectedly one of my more satisfying projects.