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Year of the Tiger
Uvé Beauty
Brief.
A special product release commemorating the Year of the Tiger and asian heritage.
Role(s).
Marketing Direction
Team/Project Management
Producer
Results.
The limited supply of 10,000 units sold out within a week of release. It was the most successful special release for Uvé Beauty to that point. The campaign was lauded for packaging and overall quality of product per reviewers. The intention was to grow the line annually - before internal operational changes of 2023.
Impressions (Organic Content): 300,000+
Website Traffic (Q1-Q2/2022): +62%
Search Volume (Q1-Q2/2022): +40%
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