Uvé Brand (2020-23)
Uvé Beauty
Brief.
The original brand targeted a younger, glam audience with vibrant purples and deep pinks to anchor the identity. It spoke to the current young modern woman and their interests.
Role(s).
Marketing Direction
Brand Management
Team/Project Management
Results.
The original Uvé Beauty brand identity was effective. In year 1, the company was successful particularly with box subscriptions (Ipsy, Boxycharm, Kinder, etc.) with an 80-83% demographic of women between ages of 18-44. While promising, we knew that our tech benefits all ages leaving mature users isolated. Change came with new leadership.
Uvé Brand (2023-current)
Uvé Beauty
Brief.
A Uvé Beauty underwent new leadership and needed a fresh reboot. The goal was to emphasize the antimicrobial properties of the tools and the benefits of their cleanliness. Skin of all ages benefit from a cleaner application process - clean is for everyone.
Role(s).
Brand Direction
Brand Management
Team/Project Management
Results.
We changed the identity colors to reflect a cleaner and brighter soul to the main product line. The emphasis was on the renewing and life giving properties of water. Bringing in blues to simulate water or sky, tans and pale pinks for sands and lastly neutral grays for stones and rocks. The brand is continually evolving, pushing more edge and personality into who we are - naturally unapologetic.
