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Brief.
A co-marketing campaign between Uvé Beauty and Angel House for synergistic two-fold benefits. First, to help build water wells for international communities in need, generating good will and signaling core values. Second, cross-pollenating efforts to increase awareness, followers and like-minded audience.
Role(s).
Marketing Direction
Campaign Vision
Campaign/Project Management
Results.
Donated profits met the goals of building water wells for communities in India. Social media followers increased approximately 12% for Uvé Beauty and 32% for Angel House overall. E-mail subscriptions increased 10% for Uvé Beauty. Established a firm foundation to extend Uvé Beauty's dynamic giving model for future charitable organizations.
Angel House Giving
Uvé Beauty
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